Welcome to Lake Effect Co., a water-loving brand focusing on intentionally-sourced clothing and accessories. We offer a carefully curated mix of nature-inspired items, whether our own designs or by makers with similar missions. We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of a life connected to the water.
We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more.
Despite being nearly 100% eco-friendly (product, fulfillment, etc.) and donating a portion of sales to the sum of nearly $10,00 in six years — what we feel is most effective is this:
When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it! You make the lasting, impactful change.
Our focus is on helping you create that moment through our inspired product.