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Inspired by the years living this business, 150+ pages of images of the water and the words that poured through at those locations.
On-demand = more designs, more styles, colors, and sizes — a win for everyone, environment included, as there's no product waste.
New Arrivals
Fresh inspiration.
consciously curated.
responsibly sourced.
we believe there's magic in the water
Welcome to Lake Effect Co., a water-loving brand focusing on intentionally-sourced clothing and accessories. We offer a carefully curated mix of nature-inspired items, whether our own designs or by makers with similar missions. We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of a life connected to the water.
LONG LIVE LAKE LIFE.
We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more.
Despite being nearly 100% eco-friendly (product, fulfillment, etc.) and donating a portion of sales to the sum of nearly $10,00 in six years — what we feel is most effective is this:
When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it! You make the lasting, impactful change.
Our focus is on helping you create that moment through our inspired product.
