Welcome to Lake Effect Co., a community of swimmers, boaters, wet dogs, sunset-chasers, eagle-spotters, and pier-loungers, all sharing a love of their version of lake life. A place not just for the summertime lake lovers, but four-seasons adventurers, too. We embrace spring blossoms, fall hikes, windburned cheeks, cozy, bundled, fireside nights, and snowshoeing, skiing, and Irish-coffee-heavy-ice-fishing mornings, too. The lake effect does include lake snow, after all. So let’s celebrate how lucky we are to live and love on and in these beautiful bodies of water . . .

LONG LIVE LAKE LIFE.