Welcome to Lake Effect Co., a community of swimmers, boaters, wet dogs, sunset-chasers, eagle-spotters, and pier-loungers, all sharing a love of their version of lake life. A place not just for the summertime lake lovers, but four-seasons adventurers, too. We embrace spring blossoms, fall hikes, windburned cheeks, cozy, bundled, fireside nights, and snowshoeing, skiing, and Irish-coffee-heavy-ice-fishing mornings, too. The lake effect does include lake snow, after all. So let’s celebrate how lucky we are to live and love on and in these beautiful bodies of water . . .
LONG LIVE LAKE LIFE.
8-year old Noah Albert is a passionate student spreading awareness about the conservation and protection of the Great Lakes.
Chelsea Johnson shares lifelong memories made at the quaint family cabin along with local inside knowledge on places to go and things to do!
Chrissy Bartelme, a Wisconsin native, shares her story and big plans for 2018 including kayaking 52 lakes and hiking 520 miles.
Katherine Gramann takes an 18 hour getaway to take in a Lake Michigan sunrise at Kohler Andrae State Park.
4 main step that will help you nail the logistics for making the Midwestern Lake Wedding of your dreams a reality, inspired by a Camp Wandawega, Wisconsin lake wedding.
Lake Geneva is known as a summertime paradise, but Meghan Langmyer of @MilwaukeePhoto shares a recent winter escape to the lake that may change your mind about the best season to visit!
Kate Dorse shares her love of Lake Michigan and captures some of the most stunning lakescapes that I’ve ever seen. She effortlessly has connected Lake Effect Co back to its purpose - celebrating and sharing the magic of lake life.
Fish fry. Old Fashioneds. Supper Clubs with red leather booths and animals mounted on the walls. Elizabeth of How She Seeks Milwaukee walks us through these Wisconsin traditions worth experiencing.
7 tips for planning a lakeside wedding and a whole host of gorgeous photos from Megan Arzbaecher's gorgeous day at Camp Wandawega.
A collection of heartfelt gifts for your lake-lover-partner, the person who makes you feel as refreshed and comfortable as time by the water, or FOR YOURSELF.